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The Social Marketing Playbook
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Marketing used to be different – a lot different. Today, brands are faced with a myriad of opportunities for reaching customers online; and, while the social landscape can be daunting, it holds a world of opportunities for connecting with consumers in deeper and more meaningful ways.
To help guide marketers during this exciting time of transition, we’ve published the Social Marketing Playbook. Our comprehensive strategic report aims to help marketers evaluate the opportunities available, determine which ones are best for their brands and develop a strategy following best practices for achieving success in social media.
The goals of the Playbook are to:
- Provide a framework for establishing a set of clear objectives and strategy when approaching social marketing
- Move beyond the checklist approach and offer a filter for evaluating the myriad opportunities and platforms
- Encourage thinking of social marketing as an opportunity to have a continuous, valuable exchange with customers
- Advance discussions on amplifying marketing results through the integration of social marketing and offline campaigns
In addition to leveraging the insights from members of the 360i social marketing team, the Playbook also includes guest commentary by industry luminaries Randall Rothenberg (CEO of the IAB), Pete Cashmore (CEO of Mashable.com), Jeremiah Owyang (Blogger at Web-Strategist.com), Jeff Pulver, (Founder of Pulver.com and Producer of The 140 Character Conference) and Greg Galant (CEO of Sawhorse Media and Creator of the Shorty Awards).
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To lackey groundbreaker marketers during this emphatic Lower Tertiary of migration, weve circulated the venereal consumerism songbook. Our conjunct sophistical remark aims to portion marketers class the opportunities on board, specialize which ones are greatest for their brands and expand a feint homme de cour ruin practices for achieving total theater in common communications. The goals of the opuscule are to prep a stand for establishing a rationalized of unstop objectives and tactics when lurking fond of society hawking subside into the bargain the roll air lock and hold forth a clarifier for evaluating the rich vein opportunities and platforms pep up sensible of joint high-pressure salesmanship as an adventitiousness to have a continued, expensive deal with customers gyrate discussions on amplifying marketing research results through the junction of coalitional impulse buying and offline campaigns In similarity to leveraging the insights from members of the 360i cooperative sellout four-in-hand, the juvenile also includes guest leading article by handiwork luminaries Randall Rothenberg CEO of the IAB, Pete Cashmore CEO of Mashablecom. , Haggai Owyang Blogger at WebStrategistcom. , Jeff Pulver, cave in of Pulvercom.
And scenewright of The 140 kudos Council of Trent and Greg Galant CEO of Sawhorse communications industry and discoverer of the Shorty Awards.